Is being obsessed with tanning a healthy aesthetic or just blindly following trends?
From the rugged, tanned energy of supermodels on the runway to the memorable "a touch of black amidst a sea of white" look on celebrities and influencers—tanning has long shed its "niche" label and evolved into a new aesthetic trend sweeping across the nation. Why has this trend continued to heat up?
A bronze complexion is a symbol of health and vitality.
In the early 20th century, sunbathing was hailed as a cure-all, and a tanned complexion was a byproduct of this therapy. King Edward VII of England even installed tanning facilities at Buckingham Palace and Windsor Castle. For them, a tan was more like a "health certificate," proof that they had received the "healing baptism" of the sun.
With revolutionary breakthroughs in sunbathing technology, a tan became synonymous with health, strength, and beauty. In bodybuilding competitions, athletes undergo tanning beforehand to accentuate their muscles; in the fashion and film industries, celebrities with a beautiful tan are often considered more attractive, subtly equating tanning with "sophistication" and "vitality."
Tanning salons are becoming a trend
Today, the number of posts related to tanning on social media has already surpassed 2 million, and searches for "bronze skin" have surged. According to reports, the number of tanning salons in Beijing, Shanghai, and Guangzhou is projected to exceed 1,600 between 2023 and 2025. This demonstrates the rapid growth of the tanning industry.
Currently, the main method used in tanning salons is tanning machines. Compared to traditional sun tanning, tanning machines are more efficient and convenient: they are less affected by weather, seasons, or other external factors. By precisely controlling the wavelength and irradiation time, they can reduce skin damage and achieve a uniform and ideal tan in a short time.
Taming machines also play a significant role as a customer acquisition tool for salons. The effects of a single tan usually last 2-4 weeks. To maintain the desired bronze tan, customers need to return regularly for touch-ups. For salons, this means not only attracting customers but also retaining them.
The trend towards customized and personalized tanning
It's worth noting that beyond simply tanning, many tanning enthusiasts crave a dual experience of longer-lasting results and healthier skin, highlighting the growing demand for customized and personalized tanning solutions.
As a leading company in the tanning industry, Merican, with its strong R&D capabilities and deep understanding of market needs, provides professional and customized tanning solutions for different scenarios and user groups. From equipment configuration to service systems, it comprehensively meets the core demand for "personalized tanning."
Taking the MERICAN F11KR Red Dragon series as an example, it perfectly integrates Rubino and 10K100 tanning light source technologies, meeting the European EU0.3 standard. While providing efficient tanning, it also promotes collagen and elastin regeneration, achieving multiple benefits of tanning and healthy skin, resulting in a more radiant, natural, even, and translucent complexion with a deeper and longer-lasting tan.
The rise of the tanning trend, while inseparable from the influence of celebrities and the promotion of media platforms, is quietly reshaping the public's inherent perception of "beauty" with its healthy texture, vibrant energy, and confident attitude.
